Enter materials, labour, and overhead. Get the sell price that hits your target margin — not your markup.
Gross margin and markup are not the same. Gross margin is profit expressed as a percentage of the sell price. Markup is profit expressed as a percentage of cost. A 30% gross margin on a $1,000 quote means $300 profit and a $700 cost. Achieving that same 30% margin requires a 42.9% markup on cost — not 30%.
The most common pricing mistake in the trades is adding a markup percentage to cost and calling it a margin of the same percentage. If you add 30% to $700, you get a $910 sell price — which is a 23.1% margin, not 30%. Over enough jobs, that difference adds up to a lot of profit left on the table.
Use this when pricing any job where you want to hit a specific margin target. The tool accepts materials at trade price, labour at an hourly cost rate (not charge-out rate), sundries and consumables, and an overhead allocation percentage. It returns the exact sell price for your target margin and a comparison table across common margin targets from 20% to 50%.
Your trade price — what you pay, not what you sell it for.
Your cost to the business — wages, super, etc. Not your charge-out rate.
Thread seal, brackets, fixings, waste fittings — the small stuff that adds up.
Portion of your fixed costs (insurance, vehicle, admin, tools) allocated to this job. 10–20% is typical.
Margin = profit as a % of the quote price. 30% margin on a $1,000 quote = $300 profit. Not the same as markup.